USA Discovery Programme: A New Learning Experience for Travel Professionals
Brand USA, the organisation responsible for marketing the United States as a travel destination, has introduced an updated version of its USA Discovery Programme. This cutting-edge e-learning platform is tailored for travel agents and tour operators, helping them deepen their knowledge and skills in promoting a wide array of destinations and experiences across the United States.
The USA Discovery Programme is available as a free mobile app, offering ease of access and adaptability. Participants can effortlessly monitor their training progress and preferences across both web and mobile platforms. The programme leads travel agents through a comprehensive learning path, for the USA Specialist certificate. To achieve this certificate, agents are required to complete seven foundational chapters, which then grant access to additional training modules within the Experiences section, highlighting a variety of attractions and activities throughout the USA. As agents complete these modules, they earn badges.
The programme employs a tiered badge system to encourage continuous learning and achievement. Earning 20 badges elevates participants to silver status, with the chance to progress to Gold and Platinum tiers by collecting more badges. These milestones, along with a wealth of training resources, can be easily tracked and managed through the programme’s Rewards section.
To become a USA Specialist, visit here.
