Sarova Hotels Sets Sights on India: Unveiling a New Era of African Hospitality
Sarova Hotels and Resorts, one of the acknowledged chains of luxury heritage hotels in Kenya, has signed AVIAREPS as its Sales and PR representative in an essential bid to build its presence in the Indian market. On this note, AVIAREPS will remain focused on developing and implementing new-generation, multi-channel campaigns through its experienced tourism professionals to increase tourism from India.
Beyond traditional hospitality, Sarova is passionate about talent incubation, inclusivity, and local communities through proper employment and skills development projects. Their sustainability initiatives capture the responsible waste management, water conservation, and renewable energy adoption that have a strict stance in preserving the beauty of Kenya for generations to come.
Mita Vohra, chair of the Board of Directors—Sarova Hotels and Resorts, shared reflections on fifty years of Sarova’s journey. Her vision is to have a holistic, community-oriented, and environmentally friendly support system. Feeling elated with the timeless appeal of the African continent as a visitor destination for people from India, she will look at more and more visitors coming from the sub-continent to experience the distinct lifestyle and wildlife in Africa. She emphasised their tie-up with AVIAREPS India in being able to not only achieve these goals but quite a lot more.
Elona Pereira, General Manager of AVIAREPS India, said she is delighted to be appointed by Sarova Hotels and Resorts, a brand synonymous with unparalleled African hospitality. According to Pereira, the strategic focus would be redesigning Sarova’s footprint in India with a strong impetus on the burgeoning travel market. AVIAREPS shall leverage its market expertise and extensive network and drive bookings through focused sales efforts while creating brand visibility for Sarova through effective marketing campaigns and PR initiatives.
