Sabah Tourism Board Designates BlinkBrand Solutions as its India Representative to Tap Into the Country’s Outbound Travel Potential

The collaboration seeks to establish Sabah, a hidden treasure in Malaysia, as a top choice for Indian tourists in search of unspoilt beaches, unique wildlife and a rich tapestry of cultural experiences, offering a perfect tropical escape.

Located in the heart of Malaysian Borneo, Sabah boasts a stunning blend of sun, sand and sea, accompanied by a wealth of natural wonders. Known for its pristine beaches, vibrant marine life, landmarks such as Mount Kinabalu, and diverse ecosystems within its rainforests, the region is a paradise for nature lovers, adventurers, wildlife enthusiasts and those keen on exploring different cultures.

Sabah is well connected to major Indian cities, with convenient flight options to Kota Kinabalu via Kuala Lumpur, served by reputable airlines including Malaysia Airlines, AirAsia and Batik Air. This makes it an appealing short-haul destination for Indian travellers.

Julinus Jeffery Jimit, CEO of Sabah Tourism Board, expressed his enthusiasm for the new partnership and said, “India is one of the most dynamic outbound travel markets in the world, and we are excited to tap into its potential with BlinkBrand Solutions. Sabah offers a truly unique ‘mountain high to ocean deep’ experience, from the majestic heights of Mount Kinabalu at 4,095 meters, a UNESCO Global Geopark rich in biodiversity, to Sipadan, one of the world’s top dive destinations with unparalleled marine life. In between, visitors can explore pristine beaches, vibrant rainforests, exotic wildlife, rich cultural heritage and community-driven conservation tourism. This partnership opens up new opportunities to enhance Sabah’s presence in India and invite more visitors to discover the wonders of our beautiful destination.”

Noel Saxena, CEO of BlinkBrand Solutions, also shared his excitement about the partnership and said, “We are privileged to partner with Sabah for the Indian market and to facilitate greater accessibility to this remarkable destination for Indian travellers. With the rising trend of experiential travel among Indian tourists seeking unique and unexplored destinations, we firmly believe Sabah encompasses an array of attractions including fascinating wildlife, beaches, indigenous culture and warm welcoming people. We look forward to forging strong ties between Sabah and Indian Travel Fraternity, especially from focus cities like Delhi, Mumbai and Chennai – with plans to extend outreach across India.”