Jumeriah Appoints Julien Soyez as Vice President of Communications
With an impressive history in luxury fashion and lifestyle communications, Julien Soyez has been appointed as the new Vice President of Communications at Jumeirah. He holds a Master’s Degree in Communication from Sorbonne University in Paris.
Soyez has led significant events and cultural initiatives and is set to enhance Jumeirah’s communication strategy, boosting the brand’s visibility as it expands into new markets globally. Before joining Jumeirah, Soyez worked at Gucci in Milan, where he held the role of Worldwide Press Director. His career also spans roles in Paris and the Middle East with renowned global brands such as Cartier, Louis Vuitton, and Marc Jacobs. Based at Jumeirah’s corporate office in Dubai and reporting directly to Chief Brand Officer, Micheal Grieve, Soyez will manage all aspects of Jumeirah’s communications and social media activities.
On his appointment, Grieve commented, “Julien will play a crucial role in steering our communication strategies in line with the evolution of the Jumeirah brand. His deep understanding of luxury narratives, along with his extensive network, will be instrumental as we look to enhance our visibility with a blend of culture, conversation, and connection that builds our reputation as a brand of influence – both in the Middle East and globally. With plans to expand our portfolio into new destinations across the globe, Julien’s international experience and exposure to art, fashion, and culture will help us identify and leverage the right opportunities to further enhance our brand perception in the luxury hospitality sector.”
While talking about this new role, Soyez said, “Joining Jumeirah at this transformative time is an incredibly exciting opportunity. The brand’s commitment to growth and innovation in the luxury hospitality sector is inspiring, and I look forward to leveraging my experience to help it achieve its future ambitions. Together with Michael and the wider team, we will write an exciting new chapter for Jumeirah.”
For more information visit Jumeirah.
