Jacqueline Fernandez Becomes the New Face of EaseMyTrip
EaseMyTrip, the online travel services operator, on Friday, made Bollywood actor Jacqueline Fernandez its brand ambassador.
The company views this as part of its overall strategy to build a stronger brand and reach out to more people. With this association, EaseMyTrip will aim at leveraging the enormous following that Fernandez has on social media and spread it across the country to help the brand increase its visibility and connect with a larger audience.
The company pointed out that this would be powered to a great extent by the actress’s 70.5 million Instagram followers, among others.
Rikant Pittie, Co-founder of EaseMyTrip.com said, “With Jacqueline on board, we aim to connect with a broader audience and encourage them to explore the world with confidence.”
Jacqueline, while revealing her excitement, said, “Both personally and professionally, travelling has always been a huge part of my life. I’m delighted to be associated with EaseMyTrip.”
