The Louisiana Office of Tourism Organises its First Sales Mission in India
The Louisiana Office of Tourism, the official body responsible for promoting tourism in the state of Louisiana, USA, held its inaugural mission to India from September 23 to 27, 2024, visiting both Mumbai and New Delhi.
The mission aimed to raise awareness among the travel trade and media about Louisiana’s wide array of tourism offerings for potential Indian travellers. It was led by Louisiana’s Lieutenant Governor, Billy Nungesser and Assistant Secretary of Tourism, Doug Bourgeois, in collaboration with partners such as Visit Lake Charles, New Orleans & Company and Mississippi River Country.
Indian visitor numbers to the USA continue to reach new heights. After a rapid rebound in 2023, surpassing pre-pandemic levels, there has been a remarkable 35% growth in arrivals from India between January and July 2024, making India the second-largest overseas market for the USA. With its rich cultural experiences, distinctive local cuisines, music and entertainment, outdoor adventures and lively festivals, Louisiana is an ideal destination for Indians planning a holiday in the United States.
This expansion into the Indian market is supported by a grant from the U.S. Department of Commerce through the Market Development Cooperator Program. It involves partnerships with U.S. Commercial Services and the U.S. Embassy, as part of efforts by the International Travel Office.
Located in the southeastern part of the United States, Louisiana is easily accessible from major gateway cities like New York, Newark, Chicago, Houston, Dallas and Atlanta, making it a great addition to any U.S. itinerary. The primary gateway to Louisiana is New Orleans, served by the recently renovated Louis Armstrong International Airport, offering convenient connections from key Indian cities such as Mumbai, New Delhi, Bangalore, Hyderabad and Chennai.
In 2024, Louisiana is celebrating the “Year of Music,” paying homage to its rich musical roots as the birthplace of jazz, Cajun and Zydeco music. This campaign seeks to draw visitors from around the world by showcasing the state’s vibrant and unique musical heritage.
“We’re very excited to have continued our work in India. The Indian traveller is looking for the kind of authentic experiences, amazing music and delicious food that Louisiana is known for. We can’t wait to welcome even more visitors from India to our great state,” said Doug Bourgeois, Assistant Secretary of Tourism, Louisiana Office of Tourism.
