Richard Beh Takes the Helm as Vice President Commercial – Asia at Minor Hotels
Richard Beh has been appointed vice president commercial, Asia, for Minor Hotels. Based at the company's commercial headquarters in Bangkok, he took up the role on April 1, 2024, and reports directly to Puneet Dhawan, head of Asia, and Ian Di Tullio, chief commercial officer.
Before that, Beh was the Global Vice President, Hotel Chains for Trip.com, a leading international travel services company.
In 2006, he became director of sales and marketing for the Renaissance Melaka Hotel under Marriott International. He still ascended the corporate ladder by leaps, to become, by 2014, area director of sales and marketing for The Ritz-Carlton, China. As vice-president of sales and distribution for Shangri-La Group, Beh leveraged the luxury-market experience even more to develop revenue strategies to elevate customer experiences for all high-end properties under the group.
At Minor Hotels, Beh will assume leadership in the regional strategy as the head of Sales, Marketing, E-commerce, Revenue, and Distribution for all Minor Hotels’ brands in Asia, comprising Anantara, Avani, Oaks, Tivoli, NH, and NH Collection. He will also provide overall strategic direction to sales and marketing leaders at the hotels while working closely with the Global Sales Organisation for the optimal outcome of business for properties operated within Minor.
