New Steps toward Ayodhya’s Luxurious Hospitality
Fortune Hotels, the ITC Ltd-owned chain of hotels announced that it has signed to open a Fortune Select Hotel on Airport Road, Ayodhya, Uttar Pradesh. Supposedly, the development underlines the commitment of the brand towards 'meeting mid and upscale hospitality requisites in emerging pilgrimage destinations like Ayodhya' with excellent service and facilities.
It is said to be opened in 2027-28, on Airport Road, Ayodhya, a few minutes’ drive from the upcoming Ayodhya International Airport and the sacred Ram Mandir. The hotel will have 123 well-appointed rooms, an all-day dining restaurant, a banquet hall, and many other facilities to cater to the tourists who visit Ayodhya and other places in the vicinity.
“This is a major milestone in our expansion strategy,” said Samir MC, Managing Director, “Fortune Hotels. Pilgrimage destinations like Ayodhya have always remained in our sights for growth, especially high-potential tier-two and tier-three markets. We already have a presence in important pilgrimage spots like Tirupati, Katra, and Amritsar. The evolution of Ayodhya into a key tourist hub offers a distinct opportunity to upgrade hospitality infrastructure. We will be delighted to offer a blend of exceptional guest experiences, encapsulating Ayodhya’s rich cultural heritage and spiritualism. The proximity to Varanasi, India’s spiritual capital, and Lucknow, the culturally rich state capital, would offer travellers an extended travel.”
Ayodhya is a city of great cultural and spiritual heritage: it is the birthplace of Lord Ram, the capital of historic Kosala Kingdom, and mentioned in Ramayana. Ayodhya is famous for its myriad temples, shrines, and sites related to this epic, hence of the greatest significance to Hindu devotees, and makes this city one of the most prominent tourist destinations in India. The Fortune Select, Airport Road will be operated under the Fortune Select brand, which carries an added reputation for being a little upmarket in services and world-class amenities to make it memorable for their guests at Ayodhya.