Louisiana Ties Up with Sartha Global to Woo Indian Travellers
The Louisiana Office of Tourism, the official tourism authority of Louisiana in the USA, has signed on Sartha Global Marketing LLP as its representative office in India. Sartha is briefed on devising and executing integrated travel trade and public relations campaigns further to engage Indian travellers in the richly unique culture and pulsating festivals in Louisiana.
Louisiana combines an Indian culture, great food, overwhelming nature, lively festivals, and active adventures. Accommodation facilities range from luxury casinos and full-service resorts to small bed-and-breakfasts and cabins with views. The Louis Armstrong New Orleans International Airport, being only one of many airports, will ease visitors’ access to the state.
Assistant Secretary of Tourism Doug Bourgeois said, “We’re excited to be working with Sartha Global Marketing on sharing all the ways you can Feed Your Soul in Louisiana. India is a wonderful country, home to people who love to experience culture, food, the outdoors, and more. Louisiana is the perfect destination to find those authentic experiences.”
Sheema Vohra, Managing Director of Sartha Global Marketing LLP, added, “We are indeed elated to take this opportunity to promote the Louisiana Office of Tourism in India. With its deep history, rich culture, and vibrant celebrations, Louisiana is an unusual destination that would simply conquer the hearts of all travellers seeking a deeper, richer cultural experience. Bayou State, an addition to all itineraries on the East Coast and the South, offers many attractions and experiences for Indian visitors to soak in.”
