In a landscape where dining is evolving into an immersive experience, Byg Brewski stands at the forefront of innovation in India’s F&B scene. With a newly reimagined menu that marries the art of brewing with globally inspired cuisine, the brand is redefining what it means to dine at a brewpub. From curated pairings to chef-brewer collaborations, and a strong focus on consistency across locations, Byg Brewski is not just serving food and beer—it’s crafting a culture. In this exclusive conversation with Ajay Gowda, Managing Partner of Byg Ventures, the team behind India’s largest brewpub chain takes us through their fresh approach to culinary storytelling, innovation, and expansion.
What inspired the reimagining of Byg Brewski’s menu…
At Byg Brewski, we’ve always believed in pushing the boundaries of what a brewpub can offer. The idea behind the new menu was born from a desire to elevate the guest experience and respond to the growing demand for curated, immersive dining. Today, guests are not just looking for a meal—they’re seeking a story, an experience that lingers beyond the last bite. By pairing our signature craft beers with globally inspired dishes, we’re creating an environment where beer is no longer just a beverage but an integral part of the dining narrative. This reimagined menu reflects our commitment to innovation and positions us as pioneers in India’s evolving F&B landscape. It’s not merely a revamp—it’s a bold step forward in redefining beer cuisine and enriching our patrons’ journey with every visit to Byg Brewski.
2. How does the new menu contribute to enhancing craft beer culture in India?
India’s craft beer culture is growing rapidly, but there’s still vast potential to explore. At Byg Brewski, we see food as a powerful medium to introduce guests to the depth and diversity of craft beer. Our new menu is designed to highlight the interplay between flavor profiles—how a smoky ale can elevate a spicy entrée, or how citrus notes in a beer can accentuate a fresh salad. By making beer the focal point of the culinary experience, we’re educating palates and fostering a deeper appreciation for artisanal brewing. This approach promotes mindful consumption and elevates beer from a casual drink to a gourmet experience. We’re not just serving food and beer—we’re creating a platform for discovery, which is essential to cultivating a mature and vibrant craft beer culture in India.
3. Can you tell us more about the collaboration between the culinary and brewing teams…
The collaboration between our culinary and brewing teams has been the driving force behind this menu transformation. We approached the process as a creative fusion—where each dish and each beer had to work in harmony to create a memorable experience. Klinth Lissy Crasta, our culinary visionary, led the charge with an unwavering commitment to innovation. She worked hand-in-hand with our master brewers, engaging in extensive tasting sessions and exploring countless ingredient combinations to craft dishes that not only complemented our beers but also elevated their profiles. For instance, our smoked pineapple ale found its perfect match in dishes that feature charred or spicy notes, creating a delightful contrast. This was more than a pairing exercise—it was an artistic collaboration that brought out the best in both food and beer. The result is a menu that tells a flavorful story, built on passion, craftsmanship, and a shared love for culinary excellence.
4. With locations across Bengaluru, how do you ensure consistency…
Consistency in guest experience is critical, especially when serving over 75,000 guests a month across multiple locations. At the same time, we understand the value of offering a localized and fresh experience at each venue. To strike that balance, we’ve implemented a standardized training program for our chefs and front-of-house teams—ensuring they understand not just the recipes, but the philosophy behind each dish and pairing. Simultaneously, we allow for some creative flexibility based on local preferences, seasonal ingredients, and special events. This ensures that each outlet—whether in Hennur, Sarjapur, or Yeshwanthpur—delivers the signature Byg Brewski experience while maintaining a unique character. Ultimately, our goal is to make every visit feel distinct yet unmistakably part of the Byg Brewski journey.
5. What’s next for Byg Brewski in terms of innovation and expansion?
The reimagined menu is just one of many exciting chapters in our journey. Moving forward, we’re exploring innovations in experiential dining—such as beer tasting trails, chef’s table dinners, and immersive events that bring brewing and cooking to life for our guests. We also plan to expand beyond Bengaluru, entering new markets where craft beer culture is gaining momentum. In addition, we’re investing in technological enhancements, sustainability initiatives, and community engagement. Our vision is to position Byg Brewski as a benchmark for brewpub excellence in India—a place where people come not just to eat or drink, but to connect, learn, and experience something truly memorable. Innovation remains our compass, and the road ahead is full of exciting opportunities.
6. How do you see the evolving consumer palate influencing…
Today’s consumers are more adventurous and informed than ever before. They’re not just eating—they’re exploring, experimenting, and seeking authenticity. This evolution has deeply influenced our food and brewing strategies. At Byg Brewski, we’ve embraced bold flavors, fusion ideas, and a strong focus on quality ingredients. Guests are eager to try beers with unique infusions or dishes with unexpected global influences, and our menu reflects that curiosity. We’re also responding to the growing demand for transparency and sustainability by sourcing local, seasonal produce and brewing with purpose. This evolving palate challenges us—in the best way—to constantly innovate while remaining true to our brand ethos. It’s a dynamic relationship: as our patrons grow in taste and awareness, so do we.
Vaidehi Kaushik is a writer and author with a degree in English, currently pursuing mass communication and journalism. She has diverse experience as a ghostwriter, content writer, and copywriter. Passionate about reading, writing, traveling, and cooking, Vaidehi brings a rich blend of creativity and expertise to her work.
