Wonderlust Magazine


Clarks Inn: the fastest growing hotel company in India

September 12
12:25 2017

Company’s portfolio count stands at 80 hotel properties, including over 40 in operation, across 17 states in India and one in Nepal in just over 11 years of operation

Very few hotel companies in India have successfully leveraged the growth potential that Indian market offers. And the list significantly narrows down when we consider home grown hotel companies and brands. In essence, there have been many start-ups but few successes. However, it has been a different story for one company that flaunts its USP as ‘Inns that care’ attracting independent hotel owners, developers and potential investors to make a beeline to partner with it.
In business for just over a decade now, Clarks Inn Group of Hotels has emerged as probably the biggest success story on India’s hospitality landscape, particularly in the last few years. Today, in a span of just over 11 years, company’s corporate catch phrase has spread across India and beyond in Nepal where it is gearing to open its first international property early next year.
An astute leader with over four decades of experience in the hotel industry, S N Srivastava, President & Co-founder, Clarks Inn Group of Hotels, helped formed this company over 11 years ago and has led this growth from the front. “Clarks Inn Group of Hotels is a Hotel Management company that was formed in 2006 in the wake of huge demand-supply gap that existed in the budget and mid-market hotel space. The company ventured in the business the same year with the opening of Clarks Inn Suites Pacific Mall in Ghaziabad in Delhi NCR in 2006. In a span of just over 11 years, we manage a portfolio of 80 hotel properties, including 40 in operation, spread across 17 states in India and one in Nepal,” he informs.
Srivastava further informs that the company signed and opened a total of 21 hotel properties, including eight operational, in 2015. This robust growth continued in 2016 as well with the total signed and operational once again matching the 2015 figure of 21 but surpassing the operational numbers that was 12 new hotels last year.
New hotels opened and signed in 2016 include Bhagalkot, Buxor, hampi, Mysore, Patna, Shimoga, Sultanpur, Balan, Kanpur, Ara, Faizabad, Katra, Bijapur, Noida, Vasundhara, Kurloon, Greater Noida, Ujjain, Vrindavan and two in Shirdi. Of these, twelve properties that include Alwar, Bhagalkot, Dehradoon, Gangtok, Gwalior, Buxor, Musoorie, Mysore, Panchkula, Shimoga, Sultapura and Ujjain have become operational in 2016.

In the last few years Clarks Inn has witnessed its presence grow in several key markets where it earlier had one odd property. Today the company has emerged as the leading presence amongst the branded hotel in markets like Uttar Pradesh, Karnataka, Bihar, Uttarakhand, Delhi NCR, Himachal Pradesh and the list is growing.

Importantly, the company has continued to open new markets all across India where few have dared venture. While well established hotel companies are clearly hesitant in running hotel in unchartered territories and lesser heard far-flung areas and towns, Clarks Inn has clearly shown courage in opening many new destinations like Gadag (Karnataka), Deogarh (Jharkhand), Ara, Buxor (Bihar) and many others such markets where other older and well-established companies have only followed it later. It has brought new business to the market paving way for others in the industry to follow in those markets.

Clarks Inn Group of Hotels’ brand portfolio include five distinguished standalone brands namely Clarks Inn, Clarks Inn Suites, Clarks Exotica, Clarks Residences and Clarks Holidays catering across segments from budget and mid-market segments to the upscale and long-stay accommodation demands. The company has also diversified into long stay accommodation with Clarks Residences and most recently in vacation ownership with Clarks Holidays.

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Official editorial team of Wonderlust - The Business Travel Magazine.

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